Get in touch:

  • +91-11-40537000
  • info@linearideas.com
  • India’s leading buying agency
    for handicrafts & home décor products.
  • High
    Quality
    Products
    That meet international standards
  • Uniting design &
    technology
    Creating lasting impressions through interior design.
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We encourage clients to visit our factories, suppliers with whom we work so that you can be assured of the quality of the product that you will be getting.

Ashish Gupta, CEO & Founder

About Company

We are the
beginning and the solution.

Linear Ideas is a Buying agency for handicraft, floor coverings, home furnishings, jewelry, handmade gift & accessories and Christmas items based in the national capital of India - Delhi. We offer to the international customer, the entire gamut of products across all the regions of India and provide a one-stop-shop for the buyers needs for home and lifestyle products .

We have developed an exhaustive network to facilitate a close interaction between the buyer and the vendor with the aim of building new relations and maintaining the existing ones.

We not only offer a wide range of products but also ensure best practices of the vendors through whom we source these products. Due to our knowledge of the products, we offer correct and competitive prices in the market and at the same time ensure quality products that meet international standards.

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What we do

Our Services

That we need a thorough understanding of your business to serve you goes without saying. Our customer - centric model of business is reflected in our considerable investment of our resources in order to know you better, which we believe shall allow us to serve you better.

Through our continuous interaction with your people, we strive to gain an insight into the working of your business. Having achieved an overall understanding of how you function, we further dwell into specifics regarding your customer profile, product line and the price-quantity constraints that you operate in, concentrating on those aspects of your business that enhance its efficiency.

We stress on our clients defining the parameters by which they would like to judge us. This would help us to know in clear and unambiguous terms our role and responsibility in augmenting your business performance. Your expectations from us are, in turn, communicated to our suppliers to help you get exactly what you want.

Core
Services
  • Liaison
  • Sourcing
  • Product development
  • Quality Control
  • Shipping / Documentation
  • Customer Visit Planning
  • Courier Facility
  • Travel Assistance
  • Professional Photograph

Liaison

We work as a team of our customers, acting as their “Eyes & Ears”. We eliminate the need of multiple points of contact for the buying needs and facilitate a single-point of contact for all buying needs in India

The customers are regularly updated on all sampling / orders / documentation along with a constant process of sourcing.

Sourcing

We have a wide base of suppliers spanning across India. We believe in ‘bringing to the buyer all they want under one roof’.

We ensure that we source our customer’s requirements from those vendors who meet the international legal / social / environmental norms and conform to best practices in business.

Product development

Our merchandising team regularly follows up on all the orders. Our customers are updated on the order schedules and status on a regular basis, proactively.

We ensure timely production and delivery through continuous production monitoring. Our regular visits to our vendors help us in following up continuously on the production process.

Shipping / Documentation

All orders are very closely monitored by our Merchants to ensure they are shipped on time as per schedule.

Our clients are continuously updated about the movement of the goods enabling them to make informed decisions in their own countries.

Service & Product

Quality Control

Regular inspections (Inline/ Midline/ Final / Random) are made at the production site so that defects in production can be caught early thereby avoiding any future problems. Quality Reports are sent to the buyers along with photos taken at site during inspections for reference and approval

STATIC Module-1

Inspections are done basis individual orders, as and when required by customers. Inspections are done basis information received from customers from time to time. 1 Man-day inspects up to 5-8 items, at a Static cost per man day.

DYNAMIC Module-2

1 Inline, 1 Midline, 1 Final Inspection

The counter sample is seen at the time of Inline and confirmed from customer. Customer is charged a percentage of the invoice value.

DYNAMIC Module-3

Repeated Inline, Midline, Final Inspections. The counter sample is seen at the time of Inline and confirmed from customer. Repeated inspections can be conducted at any stage until quality is as per counter sample or expected standard.

What We Do

Product Capability

We aim to create a confident buying experience for all our customers. Linear Ideas today stands to be a harmonious amalgamation of the Indian handwork and the international ethos!

  • Lighting
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  • Home Decor
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  • Textile
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  • Furniture
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  • Fashion Accessories
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  • Christmas
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  • Rugs
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Service PAR Excellence

Business Principles

Providing our clients with service ‘par’ excellence forms the cornerstone of our business intention. Our philosophy revolves around the three aspects of PAR – Professionalism, Affordability and Reliability

Our Code of Ethics
  • Ethic 1

    Proactive Provider

    To be a proactive information provider.

  • Ethic 3

    Focus on Quality

    To focus on quality as the primary need of our customers.

  • Ethic 5

    Win–Win Solution

    To create a mutually win–win solution for all parties at all times.

  • Ethic 7

    Easy Buying for Customers

    To ensure processes that facilitate easy buying for customers.

  • Ethic 2

    Eyes and Ears

    To act as "eyes and ears" for our customers.

  • Ethic 4

    Based on Relationships

    To develop relationships with our suppliers.

  • Ethic 6

    Code of Conduct

    To facilitate ethical code of conduct by all parties.

Pattern Bg
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Corporate Social Responsibility

The Company is committed to ensure the social well being of the society through Corporate Social Responsibility (CSR) Programmes, while meeting the interests of its stakeholders.

Towards this vision the Company intends to support corporate social responsibility initiatives across the country through various initiatives including but not limited to education, vocational training, sanitation, hygiene, health, women empowerment etc.

Contact Details

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